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{ random thoughts about startups, social media, and technology }

Dull thoughts in a sharp world.

UI/UX thought

If the color of a button makes a significant impact on your business, are you solving real pain?

If users jump through hoops to convert and pay you, then you know you solving a real pain point. Maybe it’s good to put up a bunch of tests with suboptimal conversion funnels to see what users will go through to get your product?

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About Me

I'm a twenty something entrepreneur living in San Francisco. I'm the founder of RentWiki.com, I've spoken at NMHC, AIM conference, Harvard Entrepreneurship Conference, and Multi-housing World, and was named one of BusinessWeek's Top 25 Entrepreneurs Under 25. I enjoy great design, all relevant and irrelevant technology, reading, and good people.