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{ random thoughts about startups, social media, and technology }

Dull thoughts in a sharp world.

TurnSocial.com launches simple solution for local content

Okay hypothetical scenario.

I have dozens of social sites that house content and conversations about my company – Twitter, Facebook, YouTube, Yelp, etc.

And I hypothetically have the desire to grab all that content to show visitors on my company website.

Does this scenario exist?

So we know that content from peers, or social content, is more powerful than descriptions by marketers. But a common problem seems to be aggregating and controlling our content from around the web.

Though I enjoy entertaining the thought of redesigning your website and tapping into the API’s of dozens of websites, we’ve* developed a simple solution to help collect and present content from various networks.

*And by we’ve I mean TurnSocial.com, and by TurnSocial.com I mean David Kelso. infographic4

Eric, you are confusing. What is an example?

So I work in the rental/apartment space, so here is an example of an application:

1) Most apartments have relevant content all over the web.
A WalkScore, YouTube Videos, people talking about them on Twitter, nearby restaurant and bar reviews on Yelp, maybe even a Facebook FanPage?

2) Renters are consuming this content on various networks.
Unfortunately, users just do not use one resource to make a decision, let alone just an apartment website. They go to Yelp to check out the nearby bars, search on twitter for mentions, google the apartment name, etc.

3) A Social Toolbar helps websites engage their users with relevant content.
Instead of static pages, with just bed, bath and price, a toolbar allows users to interact with an apartment’s content that is traditionally fragmented around the web. They can become a fan, read neighborhood reviews, view the WalkScore, see what people are saying on Twitter, etc.

Basically, we power social content on websites.

Icanhazcontentz

Yes, you can. So here is a list of the applications we’re pulling in and some benefits.

  • Facebook FanPage – Show your Facebook Steam, get more users
  • Twitter – Show users what you’re talking about, get more followers.
  • YouTube – Show any videos, promote your video content.
  • RentWiki – Show nearby neighborhood reviews, give users a sense of the area.
  • Yelp – Show nearby bars and restaurants, give users a sense of the social scene.
  • Flickr – Show your picture stream, pimp your pictures.
  • MySpace – They still exist? If so, give users some MySpace flavor.
  • Outside.in – Show users local news and blogs, gives them insight to the local news.
  • WalkScore – Give users a walkability score, display how walkable your area is.

Not awesome, but almost there.

We need feedback on how to get more awesome. Any suggestions for apps, bugs, improvements, new uses, partnerships, we want it all. feedback@turnsocial.com.

Check it out at TurnSocial.com and enjoy.

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  • franzl85
    true, ture ... AWESOME!!!! jejeje like this post! good job! :)
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About Me

I'm a twenty something entrepreneur living in San Francisco. I'm the founder of RentWiki.com, I've spoken at NMHC, AIM conference, Harvard Entrepreneurship Conference, and Multi-housing World, and was named one of BusinessWeek's Top 25 Entrepreneurs Under 25. I enjoy great design, all relevant and irrelevant technology, reading, and good people.